The increased presence of trends, such as the humanization of pets, the human-animal bond, and pet owners’ dedication to their pets’ health, have all contributed to a new trend that is driving growth in the industry: the premium pet product shopper. Say hello to The Animal Wellness Market. According to a survey, 70% of pet owners are willing to spend extra to ensure the wellness of their pet. And, 30% of pet owners agreed that they...
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